New Year, New Venture – New Owner of CrossFit Sioux Falls

CrossFit Sioux Falls

A dedicated effort by many adds a new look and feel to the box.

In a transaction, led by Liza’s passion for all that is CrossFit, a trainer who believed in our plan, a couple who desired to return home and timing which created the perfect scenario, I am proud to welcome in 2011 with my wife, Liza as the new owner of CrossFit Sioux Falls.

I must start by saying thanks to Chris and Annie Mello, the founders of CrossFit Sioux Falls for all of their hard work, dedication, and passion that built this business from zero to strong in 2 years. In my eyes, Chris really did beat the odds in Sioux Falls fitness. Their accomplishments speak for themselves. Moreover, through the entire transition process both Chris and Annie have been phenomenal.

In the past 3 days we have spent over 30 hours with many people, but in particular 3 very dedicated trainers, Casey, Browny and MattyB who spent every hour of that time revamping CrossFit Sioux Falls to get it ready for everyone. I will not forget this time spent with these guys and the effort to make it all happen. Also to the many who showed up Sunday, thank you. I am grateful that people dedicated their free time to make this all happen.

As for what’s new…we took all that was original CrossFit and have added to it. More equipment, a fresh feel inside, new kids area coming and more – come in and check it out. As for what’s staying, remaining unchanged…all the best stuff – the highly skilled, certified and passionate training staff. Casey is on full-time. Browny, MattyB and Cody are dedicating their skills to make you better. Liza is on full-time. It is an amazing assembly of talent that cares about not only your fitness but your life.

Many more changes are in the works and some may take a bit of time. In the meantime, I will assure you the best opportunity to get a great workout with the most qualified training staff in Sioux Falls.

So, as I start 2011 as a blessed Dad and husband of a woman following her dreams, I challenge you to make positive, proactive change in your life. Whether it be CrossFit or some other passion you finally activate, do something!

I am anxious to see what 2011 has in store for all of you and all who CrossFit Sioux Falls!

What NEW will YOU DO in 2011? Get after it!

—Greg Nelson

P.S. Check back this week for a special Athlete of the Week. This is one you won’t want to miss.

10 Responses to “New Year, New Venture – New Owner of CrossFit Sioux Falls”

  1. Congratulations to, what I am sure will be, a most amazing transformation! It is the community that makes CF what it is and there couldn’t be 2 more perfect leaders, along with their team of support and coaches, to make it happen!
    My best to you!

  2. Jody Gilbertson Says:

    Way to make your dreams come true!! What a way to start a new year-congrats!!

  3. Chelle (and Liam a/k/a Baby Bone) Says:

    Congratulations!!! I’m excited for the new CFSF, and very thankful to Chris and Annie for setting the bar so high. They will be sorely missed, but never forgotten, for none of us would be CFers without them! Cheers to 2011!

  4. Michelle Poe Says:

    Congratulations. It looks awesome and the love, respect, and support the two of you, Greg and Liza, have for each other and your kids is beautiful and reaches out to everyone else. You’re a great example of hard work, dedication, community…I know everyone is very excited! Casey, Michael, MattyB, Cody, & Liza – what a strong team. Enjoy and embrace everyone. What a way to start the new year! 🙂 Cheers to you all and all the members of CrossFit!

  5. HUGE CONGRATS to Liza, Greg, the entire Nelson crew! I’m so so so excited for everyone! The place looks amazing and I can just feel the good vibes radiating from the “new box”! I just may have to pop back in for an occasional bout of crossfit “torture”. Here’s to good times in 2011!!

  6. Man, I teared up reading Greg’s post!!! So sad to say goodbye to the 2 that inspired me to be a part of the Crossfit family and so happy that Liza, who couldn’t be a BETTER ROLE model for fitness and Crossfit is now “large and in charge”!!! I look forward to seeing what the future brings!!! Thanks to Chris and Annie – with out them I would have never even heard of this Crossfit beast and thank goodness to Liza for keeping it going!!! LOTS OF LUCK TO EVERYONE!!!

  7. Laura LD DeHaan Says:

    Great blog Greg!! And I just want to say ditto to everything jenny said. Chris and Annie started this amazing place called crossfit sioux falls, and with Liza’s passion for crossfit she will continue transforming people for the better. I know I say this often…. but I am so proud to be a part of crossfit sioux falls!! Awesome coaches, amazing friends, and crazy hard workouts- I can’t imagine working out anywhere else!
    Bring it on 2011!!!

  8. I was so shocked when I walked in CFSF this morning!!! It is such a refreshing “new look”!!! Chris & Annie will be missed by many and I’ll never forget Summer 2009 when I went to the pool party @ the Nelson house and Chris said “AHOFF (yes the nickname started way back then), when are you going to join?”. The coaches are what make me want to come back and push harder every morning!!! Ever since I’ve started at CFSF I can’t stop talking about it and I go to work every morning after the WOD and tell my co-workers what the WOD was and they are amazed that anybody can do those things we are challenged by every single day. A huge thank you to all the coaches, friends I have met and torture I am put through or that I keep putting myself through everyday to make myself a better person mentally & physically!!! THANKS CFSF Family, Liza & Greg!!!

  9. CONGRATS to Liza and Greg!!! I know that you guys will do an amazing job and I’m very excited about your leadership and changes coming up in 2011!!

    Chris and Annie… I love you two to death and will forever be grateful for everything that you did for Sioux Falls. Please come back to visit… every other day would be sufficient for me. 🙂

    And Casey, Browny, and MattyB… you guys rock. Thank you guys for pushing me to be better and stronger and thank you for just being you.

  10. This post says it all…congratulations to Liza and Greg!

    I came across a quote once that said “You will be the same person in five years as you are today except for the people you meet and the books you read.”

    The coolest part of the weekend was seeing fellow members come in and help with all of the work.

    I know there were many that came in, but I have to give special props to the Paa’s (Doc, Barb, and Payton). All three were there this weekend and made it a family experience.

    This showed that we take pride in our second home. I consider myself very lucky to call CFSF members friends…imagine what this place will be like in 5 years.

    BTW – DocPaa is an excellent librarian as well.

    Make 2011 your year to realize the goals on your vision board!

    3…2…1…you know the drill! GO!!!

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